PURPOSE-TO-IMPACT

After a pitch-process, Creapix took on this UN Communication Campaign highlighting the UN’s work and engagement with the Lebanese public and transforming a social media brief into a participatory, solution-based, pro-active community project.

PURPOSE-TO-IMPACT

The campaign launched through a website, touching a high-interaction level where it has received over 750 letters from Lebanese citizens suggesting a positive change in their community. 10 participants were rewarded for having written the best letters, and had a chance to meet with the UN officials, and left with improved ideas to work on & an ego boost. A 3D animation was launched as well, visualizing the UN’s role in society and how it responds to people’s suggestions and needs.

The project created a valuable positive impact on a national level.