Italian graphic designer Emanuele Abrate has come up with a clever project titled Logofonts, in which he substitutes wordmarks of famous logos with the name of the fonts they use.
For example, the word “Omega” in the Swiss watchmaker’s logo has been changed to “Futura” written in the same style as the original logo. Nutella’s wordmark logo has been changed to “Avant Garde”, using the same red and black color scheme. The Discovery Channel wordmark has been changed to “Gotham Medium” written in the same style with the globe on the left. Check out the project below.
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