Source: Time

There have been a lot of questions about whether or not overnight Internet darling ‘Alex from Target‘ is a real viral sensation or a just a marketing ploy. Here are 7 other viral sensations that broke our hearts when we found out they weren’t real:

Dumb Starbucks

In February, a “Dumb Starbucks” opened its doors in Los Angeles. Not only did the Internet freak out, but people actually got out from behind their computers to line up around the block to order Dumb Espressos and buy Dumb Norah Jones CDs. Then it turned out to be part of a Comedy Central show hosted by comedian Nathan Fielder. Womp womp.

Bar for Pregnant Women

The Internet was horrified when pictures of Gestations, the self-proclaimed “first bar for pregnant women,” began making the rounds on Twitter. “It may just be a tasteless advertising gimmick,” the New York Post wrote. And it was. Gestations, soon replaced by Blackbox bar for on-duty pilots, was just a way for an app called Bartendr to drum up publicity.

Worst Twerk Fail

A YouTube video showing a girl catching on fire after attempting to twerk upside down racked up 9 million views in just six days. It was featured on The View and The Today Show. And then Jimmy Kimmel revealed it was all a stunt for his show, and the woman was a literal stunt woman.